South African model agency is finding innovative ways to help the casting process

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Dear Colleagues and Clients,

Greetings from a sunny Highveld winter’s day in Johannesburg, South Africa! As the world reopens and we emerge from the global pause brought upon by the COVID-19 pandemic, we are keenly aware that we are entering a new season. We are in a transition to a repositioning in the disruption, and new structures and processes are replacing the old.

With social distancing, for us in our industry it has already meant a shift in focus regarding the importance of the self-tape, instead of the casting calls of previous times. It’s an important skill for the model to get right, on how to present themselves in their best light to the casting director or client. This trend is even seeing the model’s own footage being used in the actual TV and stills campaigns for big brands.

Deborah Darling

Photographer: Ramzi Mansour

As an easy relatable guide for our talent in the briefing process, we asked our captivating Deborah Darling, Content Creator and Silver model to create for us a tutorial in her unique and quirky style. The result is both useful and delightful, so much so that in the spirt of “Ubuntu” – the Zulu word for ‘Humanity towards others’ or ‘I am what I am because of who we all are’ – we asked her to do another version as a short demonstration to share.

Deborah Darling

Photographer: Robyn Davie 

Photographer: Anthony Friend 

Self-shot on her two Camera phones during quarantine and the lockdown, and also self edited, Deborah’s authentic 3.38 minute video can be viewed by clicking the thumbnail below…

We hope you enjoy!

How to Self-Tape Using Your Camera Phone
Created by Deborah Darling in association with GAPA Model Agency

Moving forward we hope for more good in the world, and that we can strive to be excellent to each other always.

Stay healthy and safe.

Warm regards,
Liesl, Nicky, Biljana, Miriam, Sarah and Thandi
The GAPA Team

Photographer: Ramzi Mansour

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